Content Marketer (f/m/x) - AI-First
Our Core Values
- Appreciation – We cultivate an environment of mutual respect, recognizing the unique contributions and backgrounds of every team member. Success is a team effort, and we celebrate it together.
- Drive – We don’t settle for "good enough." We are motivated by continuous improvement, setting ambitious goals, and pushing the boundaries of what’s possible.
- Enabler – We take a proactive, solution-oriented approach, understanding the diverse needs of both our customers and our team. We believe challenges are opportunities waiting to be solved.
- Honesty – We value transparency and direct, constructive feedback. Open communication helps us learn faster, grow stronger, and build trust.
- Ownership – We take full responsibility for our work, moving with urgency and independence. We don’t wait for solutions—we create them. Mistakes are learning opportunities, and we embrace them as part of our growth.
How we work We believe in a workplace culture that fuels ambition, fosters innovation, and rewards initiative. At doinstruct, you’ll be surrounded by driven individuals who are passionate about making an impact. We set high standards - because the work we do matters. Collaboration and shared energy drive us. We believe that working together in person creates the best ideas, sharpens our execution, and strengthens our team. That’s why we thrive in an office-first environment, where we exchange ideas freely and move fast together. We’re not about rigid structures - we’re about high performance with flexibility. While we empower every teammate to optimize their productivity, we also believe that great things happen when we’re in the same room, building something extraordinary side by side. Get a glimpse into our Offsite in Nov 2024
What you'll own
- Translate frontline realities, industry insights, trends, analysis, and product communication into content that resonates with buyers who don't live in generic SaaS marketing.
- Plan and produce content across formats (website, blog, video, social) that performs in both traditional search and AI answer engines like ChatGPT, Perplexity, and Google AI Overviews, and adjust based on what you’ve measured.
- Use AI tools as your default production layer: drafting, repurposing, ideation, research, so you can ship more, faster, without sacrificing quality.
- Produce German-first content (that’s also translated in English), and work closely with the wider GTM team on broader copy requirements like campaigns and sales decks.
- Brand tone of voice, ensuring consistency and differentiation
What success looks like
- 3 months You've got a content production rhythm running across formats, you understand our frontline buyer personas firsthand, and you’re identifying opportunities.
- 6 months Content you've produced is showing up in AI answer engines for queries that matter to us, and you can point to the pipeline it's driving. You’ve established strong partnerships with stakeholders both internally and externally.
- 12 months There's a repeatable content engine that treats AI answer engines as a first-class channel alongside traditional search. Content is having a measurable impact on revenue.
You've produced content professionally and have a portfolio or examples. You have a journalistic mindset - able to interview subject matter experts to extract insights, hooks, and stories. You're fluent in German, comfortable writing and speaking it professionally. You’re also comfortable collaborating, presenting, and working at a professional proficiency in English. You’ve already restructured how you work around AI - whether that's tracking AI visibility with something like Profound or Peec AI, producing multilingual content with tools like ElevenLabs or HeyGen, or researching with Perplexity instead of defaulting to Google. (If your content workflow looks basically the same as it did two years ago, this probably isn’t for you.) Bonus, not a requirement: you've worked with or around frontline, industrial, or blue-collar audiences and understand operator priorities.
We offer
At doinstruct, you'll have the chance to use your skills and help shape our growing start-up. We value a friendly work environment, open communication, and support your personal and professional growth every step of the way. Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply. We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct. _
Let’s talk Benefits
- Physical Health - We want to keep it as flexible as possible - That’s why you can choose between eGym Wellpass or Urban Sports Club (USC) memberships. Berlin Office People can also use our shared John Reed entry cards.
- Language Learning - Gain access to Babbel for language courses, supporting both personal and professional development.
- JobBike Leasing - Participate in our JobBike leasing program, promoting eco-friendly travel options.
- 50EUR voucher / month - You can choose: New Billy shelf, new shoes or your weekly groceries? By using the platform Belonio we offer a 50 EUR voucher of your choice (incl. offers like Rewe, Ikea, Rossmann, Aral, Zalando and many more) to every employee.
- Future Bens - Enjoy discounts on various sustainable and eco-friendly products provided by the platform.
- 20% subsidy for your bAV - Benefit from our bAV offer! As your employer, we subsidise your contract by 20%.
- Dog-friendly office - Your fur-friends are very welcome to join the office in Berlin together with you.
- Lunch on Us - our office is stocked up with delicious meals from Juit so you can always grab a free and healthy lunch.