Content Marketing Manager (m/f/d)

Your Responsibilities

• Own enablement materials — pitch decks, battlecards, objection handling — for both streams.
• Integrated Solutions skews heavily toward partner-led deals — build materials that equip our partner network, not just our direct sellers. 2. Customer & Vertical Understanding
• Build and maintain vertical-specific messaging and use-case libraries — automotive, food & beverage, electronics, plastics, and beyond.
• Talk regularly to customers, Sales, and Solutions Engineering so messaging stays grounded in what's actually being deployed, not just what's on the roadmap. 3. Content Creation, at Volume
• Own whitepapers, case studies, and video content end-to-end — turning real deployments into content Sales can actually use in a deal.
• Keep the case study and reference library current as new proof points land — this is a living library, not a one-time project. 4. RobCoMMUNITY (Long-Term)
• Help lay the groundwork for RobCoMMUNITY across our customer landscape.
• Identify and nurture reference customers willing to go public - case studies, testimonials, events.

• 3–5 years in Product Marketing, Content Marketing, or Customer Marketing - B2B; industrial or technical experience is a strong plus.
• Strong, proven writing skills - comfortable owning a whitepaper or case study from a rough customer conversation through to a finished, polished piece.
• Genuine curiosity about customers - comfortable interviewing a customer and turning their story into content that sells.
• Organized to keep a growing content library current - this role is as much about maintenance as creation.
• Fluent in English; German is a strong plus.

Nice-to-Have

• Experience in industrial, manufacturing, robotics, or adjacent B2B tech.
• Experience supporting sales motions.
• Video content coordination experience.
• Familiarity with content workflows.

We offer

As the first person in this function, you will have a rare combination of strategic ownership and direct impact - building something from scratch that will matter at company scale.

• Own a function end-to-end from day one, with direct access to senior leadership
• Work at the intersection of Marketing, Sales, and Partnerships in a company at a category-defining moment
• Wellpass membership (7,200+ studios across Germany), regular team events, and a team that takes both the work and the culture seriously
• Flexible working hours, a modern office, and - depending on the role - the option to work from home.
• Regular team events - from relaxed beer & pizza nights on the rooftop terrace to shared experiences on ski trips or at Oktoberfest.

The Role

You may be just the right candidate for this or other roles. At RobCo, applicants are selected regardless of ethnic origin, religion, gender, age, disability, or sexual orientation. All decisions throughout the recruitment process are based solely on applicants’ qualifications, skills, knowledge, and experience, as well as relevant business requirements.