Creator & Content Manager (m/f/d)

Your results

We think in terms of results, not to-do lists. If you're successful, it looks like this:

• Month 3 (Ramp-up)
• Your platform and content strategy is in place: You have prioritized which channels and formats we will use first – and can explain why.
• The content pillars are defined, and the brand tone of voice is translated into a social visual language.
• A consistent content cadence is maintained across at least two platforms (e.g., Instagram + YouTube).
• Your first self-produced video formats are live – and the first lessons learned from them are in. Your first creator roster has been identified and prioritized, and initial collaborations and productions have been commissioned.
• Month 6 (Performance)
• All target platforms (Instagram, YouTube, LinkedIn, Facebook) are actively used.
• Self-produced video formats are run regularly and measurably contribute to reach.
• Two to three creator/influencer collaborations are currently operational.
• Your reporting framework for reach, engagement, and channel contribution is in place and will be reported on regularly.
• Month 12 (Scale)
• RABOT has a recognizable, independent creator and social media presence in the German-speaking energy market.
• Organic reach measurably contributes to the awareness KPI.
• A stable network of creators and influencers has been established.
• You have structurally expanded the function – whether with a junior on the team or a fixed creator portfolio – and manage it completely independently.

Who we are looking for

• Creator at heart: You come from the creator, influencer, or content world – whether as a creator yourself, from talent/influencer management, or content management. You know what works on Instagram and YouTube because you've lived it.
• Audience Builder: You have a proven track record of building reach – your own account, a brand's, or that of talents you've mentored (from 0 to 50,000–100,000+ followers). You know how to build reach from scratch (approx. 3–5 years of experience).
• Platform native: Instagram and YouTube are your home, and you've mastered LinkedIn as well. Content mix, algorithms, format testing, cadence – you make decisions based on data (insights, social listening), not gut feeling.
• Networker: You brief creators and influencers, monitor quality, and build genuine relationships. You manage your creator and content budget independently.
• Video Creator: You produce your own content – ​​primarily video. You're comfortable both in front of and behind the camera, familiar with filming, editing, and the usual tools, and have a strong visual sense. You don't need an agency to create a good reel, short, or video format.

For you , Greenfield is not a risk, but an invitation. You don't need a finished playbook – you write it yourself. You take ownership and keep a clear head even in ambiguity. Language: You communicate in German at a native speaker level. Tone is your tool, not your obstacle. Nice to have: your own creator account with a community, experience with video editing (e.g. CapCut, Premiere) and your own equipment, YouTube experience (long form or shorts), background in energy, cleantech or fintech, basic knowledge of meta ads and experience in building a small in-house team (junior, working student).

What we offer you

• Ownership: You build a function from the ground up – with budget, trust and a direct line to the marketing management.
• Creative freedom: No existing playbook, no rigid processes – you shape how RABOT sounds and looks on social media.
• Culture: Transparent collaboration. We celebrate mistakes as long as we learn from them.

Your extras

• Colleague discount for the RABOT-Energy electricity tariff
• Urban Sports Club partnership + Germany ticket