General Manager, Commercial (Accounting and Banking) (m/f/d)

Your responsibilities will include:

• The market number. You are the single accountable owner of total German revenue across every product line, against plan.
• The full-market commercial budget. You hold the market envelope and set how it is deployed across product lines and channels to hit the number.
• Blended market CAC and payback, and the efficiency of the market's total commercial spend.
• The local commercial team, country marketing, customer success, and market-level partnerships.
• The customer relationship at market level, across the full portfolio.
• Market coherence: one go-to-market story across three established brands. WHAT YOU DECIDE
• How the market budget deploys across product lines and channels to hit plan.
• Local pricing, within global pricing policy.
• Which products to lean into or hold in the market, within portfolio strategy.
• Local hiring within the approved headcount plan. WHAT IS NOT YOURS
• The global product roadmap. That sits with the global product organisation.
• Product-line execution detail. You set the frame and arbitrate. You do not run the Business Units day to day. YOUR FIRST TWELVE TO EIGHTEEN MONTHS
• Bring sevdesk by Shine, Kontist by Shine, and Shine invoicing into one German market plan: one budget, one go-to-market story.
• Bring the commercial teams into one organisation and lead it as one.
• Set the local commercial strategy and hit the market number.
• Sharpen market-level commercial efficiency across CAC and payback.
• Build the commercial engine to capture the e-invoicing rollout across 2027 and 2028.
• Partner closely with the global product organisation as the platform evolves.
• Iterate on the operating rhythm, a monthly market review and a weekly commercial HOW YOU WILL BE MEASURED

About you

• You have owned a market or business-unit revenue number and been measured on it
• You have held a real commercial budget and answered for CAC and payback, not just top line growth.
• You've led a commercial org in SaaS or fintech but your org must be serving the micro/small business segment. Alternatively, you have led a commercial org in a ecommerce company
• You have run more than one product line or revenue stream at once, ideally spanning different economic models such as subscription and banking revenue, and made the trade-offs between them under a single budget.
• You have strong product led growth and marketing knowledge
• You have built or rebuilt a team through a large transition period, and this must be a sizeable organisation eg team of 40+
• You are in-market in Berlin, with native German and fluent English. Nice to have:
• You have led commercial orgs serving customers in the self-employed or accountant space
• You have built or rebuilt a commercial team and led it through change, including post-merger integration.
• You have operated in a PE-backed or post-merger environment, where the structure is still forming and you helped form it.
• Led diversified teams across sales, marketing, partnerships, client success, customer support

We offer

• Total German market revenue against plan.
• Market CAC and payback.
• Market net revenue retention.
• Market share.
• Job located in Berlin, with occasional travel across the region and Europe. 2 or 3 times per month with travel being anywhere from 1 day to a couple of days

Your job is to make them win as a single market: one number, one budget, one go-to-market story. You are the single accountable owner of total German revenue. You hold the full-market commercial budget and decide how it is spent, across both subscription and banking economics. You lead the entire local commercial team. The Business Unit Leads run the products. You run the market.

Equal Opportunity Employer We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.