Head of Marketing (m/f/d)

YOUR RESPONSIBILITIES

• Organization. You lead the three teams, clarify roles and interfaces, and decide what to build in-house and what to cover with agencies and freelancers.
• Channels &; Brand. You define the role of key channels (website, performance, social, ABM, events, PR) and set up one integrated approach to content, design and brand guidelines.

• Marketing leadership at scale-up speed. You’ve led marketing in a scale-up or a similarly dynamic environment.
• Proven performance track record. You’ve owned significant acquisition budgets and can show concrete results, such as lower acquisition costs, higher conversion or measurable pipeline contribution.
• Data-driven to the core. You work hands-on with funnel metrics, attribution and dashboards.
• B2B and B2C in one hand. You know B2B brand building and demand generation as well as B2C-style acquisition at scale, ideally in a two-sided marketplace.
• Strategy and execution in one hand. You’ve set things up strategically and delivered them operationally.
• Hands-on leadership. You lead close to the team, set clear direction, and actively develop people, rather than just delegating.
• Steering inward and outward. You’ve successfully managed agencies and freelancers and know how to work with cross-functional stakeholders.
• Language skills. You communicate confidently in German and English at C-level and bring a good sense of humor.

We offer

At yoummday, we value diversity and equal opportunities. We welcome applications regardless of gender, background, age, sexual orientation, religion, or disability. Different perspectives make us stronger – which is why we actively promote an inclusive work environment where everyone can reach their full potential.

YOUR MISSIONMeasurable contribution to client pipeline, efficient freelancer acquisition and a strong brand in our target markets. No marketing that just looks good. No campaign without measurable impact.