Interim Head of Marketing (f/m/d) - 1 Year Contract

Your Responsibilities

As Head of Marketing, you are responsible for driving brand, customer acquisition, retention — and ensuring our Shopify storefront performs as a best-in-class luxury e-commerce destination. This is a hands-on leadership role with a focus on measurable results.

Develop and Execute Growth Marketing Strategies

• Craft and implement data-driven marketing strategies that effectively reach and resonate with our 35+ high-net-worth demographic
• Manage and optimize advertising campaigns across META, Google, influencers, and CRM platforms to meet and exceed KPIs

E-Commerce Leadership (Shopify)

• Own the performance and continuous improvement of our Shopify store as the primary revenue channel
• Lead and align an internal team and external agency to ensure the store reflects brand standards, delivers an intuitive luxury shopping experience, and follows e-commerce best practices
• Drive conversion rate optimization (CRO) through ongoing improvements to site structure, navigation, product pages, and checkout flow

People Leadership

• Lead and develop a team of 3 (marketing & e-commerce)
• Manage agency and freelancer relationships across performance marketing and web development

Brand Activation and Stewardship

• Bring the brand to life through consistent, high-quality storytelling, visuals, and messaging across all channels and on-site
• Ensure the Shopify storefront always reflects the luxury positioning of the brand visually and editorially

Performance Marketing

• META: Collaborate with freelancers/agencies to design, manage, and optimize Facebook and Instagram ad campaigns
• Google/SEA: Manage and optimize Google ad campaigns to maximize ROI
• Monitor and analyze campaign performance, making data-driven decisions to enhance effectiveness

CRM Marketing

Develop and execute CRM strategies to nurture leads, re-engage existing customers, and support upselling — particularly for high-ticket categories like beds and mattresses

Analytics and Reporting

• Track, analyze, and report on both marketing and e-commerce performance metrics
• Use insights to refine strategies and drive continuous improvement across channels and on-site

About You

• 5+ years experience in D2C marketing, ideally with direct ownership of an e-commerce storefront
• Proven experience managing or overseeing a Shopify store, including working with developers or agencies on UX, CRO, and technical improvements
• Hands-on META media buying and account management experience
• Proven track record marketing to a 35+ demographic, preferably in luxury or premium sectors
• Strong understanding of e-commerce KPIs and what drives conversion and revenue in a D2C context
• Experience leading agency and freelancer relationships across both marketing and web/tech
• Strong analytical skills and comfort working with data to make decisions
• Ability to multitask and prioritize in a fast-paced, small-team environment
• Fluent in German and English
• Reports directly to one of the founders