Job-Nr. 78725216
Zalando SE

Marketing Automation Manager (all genders)

Zalando SE Gestern veröffentlicht
Vollzeit
StandortAnsbach, Bayern

THE ROLE AND THE TEAM As a Digital Marketing Manager at Tradebyte, you will drive our digital and email communications forward by taking full end-to-end ownership of our mailing strategy and customer journeys. Joining our Marketing & Communication team, you’ll work autonomously across campaign setups, content creation, and technical automation, playing a crucial role in enabling our future marketing setup and boosting audience engagement.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

  • Own the execution and strategy of our email marketing, including designing, setting up, and managing automated customer and lead journeys within Salesforce Marketing Cloud (SFMC)
  • Act as an end-to-end communicator by directly writing clear, engaging email copy, compelling subject lines, and effective CTAs tailored for B2B audiences
  • Support campaign setups, landing page preparation, and website administration (WordPress) to ensure seamless conversion tracking, UX/UI optimization, and web performance
  • Analyze campaign performance, email open rates, and conversion metrics using Google Analytics and SFMC reporting tools to deliver actionable insights and drive continuous optimization
  • Serve as a versatile digital expert within the team, providing operational support, cross-functional collaboration, and reliable coverage for digital initiatives across channels.

WE’D LOVE TO MEET YOU IF

  • Hands-on experience with Salesforce Marketing Cloud (SFMC) is mandatory; experience in combination with Salesforce Sales Cloud is a strong plus
  • Strong written communication and copywriting skills, with a track record of creating compelling email content and campaign copy for B2B audiences
  • Good understanding of digital marketing tools and platforms, including experience with WordPress, landing page setups, and social media channels like LinkedIn
  • Experience analyzing digital campaign data and building performance reports using tools like Google Analytics and SFMC
  • Strong organizational, problem-solving, and cross-functional collaboration skills to manage digital projects independently.
  • A proactive mindset with a keen eye for detail and a strong commitment to delivering high-quality work. OUR OFFER Tradebyte provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
  • Employee shares program
  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
  • 2 paid volunteering days a year
  • Hybrid working model - work where it works for you within Germany or the UK, with occasional office attendance required for moments that matter.
  • Work from abroad for up to 30 working days a year
  • 27 days of vacation a year to start for full-time employees
  • Relocation assistance available (subject to prior agreement)
  • Family services, including counseling and support
  • Health and wellbeing options (including Wellhub, formerly Gympass)
  • Mental health support and coaching available
  • Drive your development with our training offerings and biannual peer-to-peer review

Über den Arbeitgeber

Zalando SE
Zalando SE
Unternehmen · Ansbach
4
offene Stellen
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