Marketing Manager (m/w/d)

Adapting and executing the global marketing strategy for audiences in DACH and BENELUX. Driving marketing qualified leads from school authorities and schools. Raising awareness of school non-attendance as a growing challenge, positioning the AV1 robot as a trusted tool for early intervention and school non-attendance, and engaging decision-makers with compelling, evidence-based content. From crafting case studies and coordinating national campaigns to enabling local outreach and events, you will align marketing activity with Sales goals and ensure every campaign is purposeful, measurable, and relevant to the needs of our customers.

What You’ll Do — Scope & Responsibilities

• Marketing strategy & execution: Adapt and deliver the DACH and BENELUX marketing strategy that aligns with the global marketing strategy, local business objectives and the overall company strategy. Contribute to the global marketing strategy from a DACH and BENELUX perspective.
• Campaign management: Plan, execute, and manage multi-channel marketing campaigns (including email marketing, content, webinars, events/conferences and other tactics) to drive problem & brand awareness and lead generation in the DACH and BENELUX markets.
• Content localisation: Ensure that all marketing content and campaigns are localised for the DACH and BENELUX audience while maintaining brand consistency.
• Marketing Effectiveness: Oversee the marketing budgets for your regions, ensuring all initiatives drive forward marketing’s key performance indicators: Marketing Qualified Leads (MQLs), Conversion Rate (from MQL to Customer) and Return on Marketing Investment (ROMI).
• Performance analysis: Track, analyse, and report on the success of marketing campaigns, using insights to optimise future activities.

• Strong understanding of marketing principles, strategy, content creation, and demand generation. Ideally from B2B tech or high-value education products.
• Knowledge of the DACH and BENELUX markets – especially Germany and The Netherlands – including customer behaviour, media landscapes, and regional cultural nuances.
• Familiarity with marketing automation tools, CRM platforms (e.g. HubSpot), Content Management Systems (e.g. Webflow), email marketing tools and analytics software.
• Proven ability to manage multiple complex campaigns simultaneously, balancing high-level strategy with tactical delivery.
• Strong communication and interpersonal skills (German and English business fluency essential, Dutch desirable).
• Expert at analyzing performance metrics to derive actionable insights and drive measurable business impact.
• Autonomous and capable of taking initiative, while also being an effective team player.
• Problem-solving skills with a creative approach to overcoming challenges.
• A mature professional presence and the ability to influence stakeholders at all levels.

Why You’ll Love it Here

• Purposeful campaigns: Your work keeps thousands of children connected, learning, and included every single day. You can see the impact you have with every child’s story.
• Autonomous ownership and trust: As the main Marketing person for the DACH and BENELUX, you will be given freedom to plan and execute whatever you see fit, as long as it aligns with our global strategy and pushes the needle further.
• Grow your craft: Elevate your skills in a lean environment, with freedom to propose what you assess to be best practices and build on your strengths.
• No bureaucracy: We are all pulling in the same direction - there’s no space for bureaucracy or politics. Whatever supports our mission, is what we focus on.
• Generous paid annual leave: You get 27 days vacation + public holidays.
• Mobile phone and Internet subscription
• JobAutocar leasing
• Access to digital mental health supportservice including free therapy sessions
• Annual company get-together: Once a year we all meet up for a few days of connection, socialising, and some truly memorable shared experiences.
• Location
• This position is based in Munich with a hybrid working model. You will report to our Global Marketing Director (based in London) and work closely with cross-functional teams in Munich, Oslo, London and remote.