Job-Nr. 29120432

Online Marketing Manager (m/f/d)

TT-Line GmbH & Co. KG vor 1 Wochen

Vollzeit

StandortLübeck-Travemünde, Schleswig-Holstein

Develop and implement our digital marketing strategy with a strong focus on Generative Engine Optimization (GEO), Search Engine Optimization (SEO)and Search Engine Advertising (SEA) ContinuouslyoptimizeTT-Line’s visibilityacross traditional search engines and AI-powered search and answer platforms
Plan, manage andoptimizeSEA campaigns, including budgets, targeting, bidding strategies and performance monitoringtogether with ourexternalagency Maintain,updateand further develop website content using our content management system
Ensure that website content isaccurate, user-focused, search-engine-friendly and aligned with the TT-Line brand
Manage and further develop our website and online booking dialogue in close collaboration with internal departments and external development partners
Analyze andoptimizethe end-to-end online customer journey, frominitialawareness and information searches to booking and post-booking communication
Identifyconversion barriers and implement measures to improve usability, customersatisfactionand booking conversion
Plan, implement andoptimizedigital campaigns and online marketing activities across relevant channels
Monitor website traffic, userbehaviour, campaign performance and conversion funnels using web analytics and tracking tools
Prepare regular performance reports, derive actionableinsightsand communicate recommendations to relevant stakeholders
Independently manage cross-departmental digital projects and coordinate internal and external stakeholders

A degree in marketing, business administration, digital media,e-commerceor a comparable field
Relevant professional experience in online marketing, digital commerce or website managementis an advantage
Sound knowledge of SEO and SEA as well as practical experience in managing andoptimizingpaid search campaigns Ainterest in GEO, AI-powered search, generative searchexperiencesand emerging digital discovery platforms Experience inmaintainingand developing websites using a content management system
Experience with online booking platforms, e-commercesystemsor other transaction-oriented digital products
A good understanding of online customer journeys, conversionfunnelsand user-centredwebsite optimization
Experience in planning,implementingand evaluating digital campaigns
Knowledge of website tracking and analytics tools, such as Google Analytics, Google SearchConsoleor comparable platforms Confidence inanalysingtraffic, campaign and userbehaviourdata and translating findings into concrete optimization measures
Experience in project management and in coordinating agencies,developersand internal stakeholders
A structured,proactiveand results-oriented way of working
Goodcommunicationskills and the ability to explain digital topics clearly to different target groups
Very goodwritten and spoken English skills
A high levelof curiosity and enthusiasm for digital trends,new technologiesand developments in online marketing We offer:

A pleasant working atmosphere in a dynamic and international team
Flat hierarchies and short decision-making paths
A comprehensive onboarding and introductory phase
Attractive free journeys on our ferries
A varied and responsible position with the opportunity for personal and professional development
You can look forward to an interesting, varied and challenging job as well as an international environment with the opportunity to develop yourself further.
A compensation package is provided for this permanent position that is commensurate with the responsibility of this position.