Senior Brand Manager BiFi DACH (m/f/d)
Make a difference by becoming part of the No. 1 protein snack manufacturer worldwideas Senior Brand Manager BiFi atLink Snacks. In this position, you will drive the BiFi brand strategy, activation and performance to deliver sustainable brand and commercial growth in the DACH region. Our spacious and modern HQ is located in the vibrantAmsterdam, and includes a highly international team, with more than 25 different nationalities. Our EMEA team is committed to continuing its impressive EMEA expansion, one bite at a time, and becoming the regional leader in branded protein snacks. This position is based inDusseldorfand you will be reporting to the Marketing Manager DACH.
Equal Employment Opportunity Employer Jack Link’s provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law.
You will be responsible for:
- Lead the execution of brand plans, campaigns and innovation projects while ensuring excellent day-to-day brand management.
- Execute the annual brand plan to deliver agreed brand and commercial objectives.
- Lead the implementation, optimisation and evaluation of ATL and BTL campaigns.
- Deliver innovation and renovation projects from concept to launch, coordinating cross-functional teams to ensure projects are delivered on time and in full.
- Manage day-to-day brand performance, identifying opportunities to optimise campaigns, portfolio performance and in-market execution.
- Work closely with Shopper Marketing, Sales and Category teams to deliver compelling consumer propositions and activation plans.
- Monitor market, consumer and competitor performance and provide recommendations to improve brand execution.
- Support Sales and Shopper Marketing with brand, product and market information.
- Manage assigned marketing budgets effectively and within agreed guidelines.
- Build strong relationships with internal and external partners to ensure flawless execution.
- Act as a brand ambassador, maintaining high standards of brand stewardship and living the LINK snacks values.
- Embracing the Link Snacks culture, incorporating its values into every day work life, acting as a culture ambassador and brand steward
EU Citizenship and/or valid work permit isrequired.Please note that relocationassistanceis not available for this position. All applications must besubmittedin English, as it is the company’s corporate language. To succed in this position we are looking for someone who brings:
- Bachelor' Degree and/or Master’s Degree in BA, Marketing or similar field
- Minimum 1 / 2 years work experiencein Consumer Marketing within FMCGInternational brands, with proven track record brand building.
- Experience in Consumer Research, Brand Analysis and Trade Marketing.
- Experience in executing strategies and managing projects.
- Strong market knowledge on German FMCG market (Retail and Out of Home)
- Entrepreneurial thinker, creative marketer, customer focused and result driven
- Action oriented and able to influence others through clear and concise communication
- Highly self-motivated FluentEnglish and Germanis mandatory
Wir bieten
- In addition to public holidays, you will benefit from 30 days of paid annual leave to rest, recharge, and maintain a healthy work–life balance.
- Hybrid working model, because we believe the future of work is based on a modern, adaptable, and agile workplace culture. 3 days from our office in Dusseldorf and 2 home office days. CompanyPension Scheme BicycleLeasing Program
- Enjoy nutritious high protein snacks to keep you energized throughout the day!
- You will be part of a vibrant, dynamic and international team! Throughout the year, we organize a variety of team activities and initiatives designed to strengthen collaboration, encourage knowledge sharing, and foster a strong sense of belonging.
