(Senior) E-Commerce Manager (f/m/d) – Berlin or hybrid

Your Responsibilities

As E-Commerce Manager, you own the performance of our Shopify store - our primary revenue channel. This is a hands-on role focused on measurable results: conversion, revenue, and a shopping experience worthy of a luxury brand.

Own the Shopify Store

• Own the performance and continuous improvement of our Shopify (Plus) store as the primary revenue channel
• Ensure a flawless mobile experience, where the majority of our traffic converts
• Manage the store's tech stack and apps, and steer an external development agency - challenging their scope, quality, and timelines

Conversion Rate Optimization (CRO)

• Drive CRO through ongoing improvements to site structure, navigation, product pages, and checkout flow
• Run structured A/B tests: form clear hypotheses, set them up cleanly, and judge results by statistical significance
• Use funnel analysis, session replays, and heatmaps to find and fix drop-offs

Analytics and Reporting

• Track, analyze, and report on e-commerce KPIs (CVR, AOV, revenue per visitor, add-to-cart rate, checkout completion)
• Diagnose performance issues directly from the data (e.g. a sudden drop in mobile checkout) and turn insight into action

Merchandising and Trading

• Own on-site merchandising: collection structure, product sorting, search and filter logic, cross- and upselling
• Plan and execute product launches, campaigns, and seasonal peaks on-site to actively drive revenue

Brand Stewardship On-Site

• Ensure the storefront always reflects the luxury positioning of the brand - visually and editorially
• Balance e-commerce best practice with brand integrity

Cross-Functional Collaboration

• Work with marketing on traffic quality, landing pages, and campaign coordination
• Work with operations and retail on product availability, product data, and a consistent experience across our online store and our shop-in-shops at KaDeWe and Breuninger

About You

• 4+ years experience in D2C e-commerce, ideally with direct ownership of an online storefront
• Proven experience managing a Shopify store (Shopify Plus a plus), including working with developers or agencies on UX, CRO, and technical improvements
• Strong analytical skills: confident in GA4 and Shopify analytics, funnel analysis, and A/B testing
• A track record of CRO work that moved real metrics
• On-site merchandising / trading experience
• Comfortable steering agency and freelancer relationships — able to challenge their work, not just manage it
• Luxury or premium sensibility; experience with a 35+ / high-net-worth demographic is a plus
• Hands-on, self-directed, and comfortable with ambiguity in a small team
• Enthusiasm for working with AI tools (Anthropic) to automate and improve day-to-day work
• Ability to multitask and prioritize in a fast-paced, small-team environment
• Fluent in German and English

Reports directly to one of the founders