Senior E-Commerce Manager (Hybrid) London - 12 Month FTC (m/f/d)

You’ll own the strategy, trading performance, and long-term growth of the UK DTC business shaping how tonies shows up digitally, driving sustainable revenue and margin growth, and ensuring our web & app ecosystem plays a leading role in our broader UK commercial strategy. You will lead the UK DTC channel as a true business owner, balancing short-term commercial performance with long-term customer and brand value.

Drive Commercial Performance

• Own UK DTC revenue and trading performance across web & app
• Lead weekly, monthly, and peak trading reviews, forecasting, and reporting
• Set promotional strategy in partnership with the UK Marketing Director and ensuring guardrails are set across pricing, product, and campaign timing
• Define and optimise CRO priorities to improve conversion, AOV, and customer value
• Lead category forecasting, scenario planning, and capacity forecasting with Operations

Lead Cross-Functionally:

• Partner closely with Retail, Marketplaces, Finance, Product, Global Digital, and Brand teams
• Lead and develop 1 direct report (Ecommerce Manager) driving high standards and strong execution
• Use customer reviews and insights strategically to improve growth and customer experience

What we are looking for:

This role is ideal for a highly commercial ecommerce leader who thrives at both strategic and operational altitude.

You’ll likely bring:

• Extensive experience in senior ecommerce or digital commerce roles
• Proven ownership of ecommerce channels generating £25M+ revenue
• Strong commercial and strategic thinking, with the ability to balance immediate trade with long-term brand growth
• Deep expertise across ecommerce ecosystems: web, app, UX, CRO, CRM
• Strong forecasting, P&L, scenario planning, and capacity planning experience
• Experience leading cross-functional teams across marketing, retail, marketplaces, product, and operations
• Exceptional communication and stakeholder management skills
• Confidence operating at pace in a dynamic, fast-growth business