Senior Manager, Consumer Paid Media (m/f/d)
Who We Are:
Commitment to Diversity and Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected]. Belonging at PayPal: Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal. Any general requests for consideration of your skills, please Join our Talent Community. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates.
Essential Responsibilities:
- Lead complex marketing projects and initiatives to drive business growth
- Resolve complex marketing problems and develop innovative solutions
- Determine methods and procedures for new marketing assignments
- Implement global process improvements to enhance marketing effectiveness
- Collaborate with senior leadership to align marketing strategies with business goals
- Provide thought leadership and expertise in marketing best practices Additional Responsibilities & Preferred Qualifications:
- Autonomously set the strategic vision for, and oversee execution and reporting on, new areas of growth across the paid media marketing funnel
- Become primary point of contact on paid media for cross-functional marketing teams around the business
- Owns paid media agency Consumer strategic planning and budget allocation for Germany and Australia, roadmapping, and driving improvements to ways of working to maximize efficiency
- Lead close collaboration with brand and integrated marketing teams to ensure top quality and on-time creative delivery, execution, and iterative testing cadence
- Leverage data-driven approach to analyze and drive campaign optimizations alongside Analytics, Business Intelligence, and Martech teams
- Close collaboration with media teams in various markets to share learnings and opportunities for scale
- Partner with product marketing leads to shape business cases and high growth strategies, and drive the strategic incorporation of product innovations into paid media messaging
- Partner with privacy, risk, legal, and compliance to source and evaluate external opportunities for enhancing media program
- Own paid media customer journey through landing page and app store testing to drive higher conversion rates
- Champion and drive adoption of operational efficiencies, identifying and leading cross-functional solutions to streamline media workflows across teams
- Owns and elevates publisher partner relationships with core channels partners (i.e. Google, Meta, etc.), negotiating strategic terms and investment priorities
- Drive media learning agendas at the channel and publisher level through the lens of audience, creative, format, and tactical testing
- Partner closely with Analytics to continue to build and evolve paid media incrementality story
- Drive connectivity to Consumer segment squads (acquisition, engagement, and brand) to ensure strategies are cohesive and aligned across paid and owned, and deliver monthly readouts to senior stakeholders and leadership
- Stays updated with the latest industry trends and identifies new opportunities to drive optimal campaign performance and clear measurement outcomes
- Partners with Martech, Media Enablement, and Media Ops to drive solutions forward to strengthen paid media measurement and platform signals through business casing for leadership approval
The ideal candidate has a proven track record of building and scaling media campaigns, mentoring others, and deep knowledge of the German market, including local media buying and audience consumption nuances. Minimum Qualifications:
- 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience. Preferred Qualifications:
- A minimum of 10-12 years of experience in digital marketing, with experience across the funnel
- Experience in running global media campaigns, particularly in the German market
- In-depth knowledge of paid media channels
- Experience with managing and scaling linear TV, OOH, Audio, and other traditional paid media programs as well as performance marketing
- Strong analytical and data-driven mindset to draw out actionable insights and make data-backed decisions
- Proven ability to develop and implement effective paid media strategies aligned with core business objectives
- Significant experience managing agency teams and senior partner relationships, including strategic planning, prioritization, and guidance
- Strong track record of working with external vendors and internal partners, e.g. media and creative agencies.
- Demonstrated experience mentoring and developing junior marketing talent, with the ability to delegate effectively while maintaining accountability for outcomes
- 6+ years experience in working cross-functionally with analytics/martech teams, with clear examples of influencing media enablement solutioning through these teams
- Experienced in communicating and pitching proactive growth opportunities to segment and senior leadership teams, with the ability to influence executive decision-making
- Excellent verbal, written, presentation, and interpersonal communications skills
- Operate autonomously to deliver results and self-starter who naturally becomes a resourceful addition to the team and who knows when/how to escalate risks or blockers when necessary
- Thrives in a fast-paced environment
- High proficiency in Excel/Google Sheets, PowerPoint, and ad platforms
- Excels in stakeholder management, and the ability to juggle projects and business priorities across a variety of segments
- Understanding of the financial services, financial tech, and payments industry / ecosystem a plus
- Naturally curious and dive-head-first learner, able to navigate the discomfort of learning new channels and technologies by relying on frameworks and simplicity
- Strongly resonate and aim to manifest our company-wide leadership principles in all work and interactions: Work Customer Back, Win Together, and Put People First
- Experience constructing and successfully communicating business cases to explain new opportunities to stakeholders
- Bachelor’s Degree required
We offer
For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations. Our Benefits: At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.
As a PayPal Paid Media Senior Manager within Consumer Marketing, you will help bring PayPal’s mission and value propositions to consumers through high-impact, full-funnel media campaigns. You will set strategic direction and optimize paid media to drive both brand and performance objectives, using customer and data-driven insights to identify opportunities for growth. The role requires strong analytical skills and cross-functional leadership across Analytics, Brand, Legal, Martech, and media agency teams, as well as the ability to influence senior stakeholders. Job Description: