Staff Specialist Marketing (m/f/d)
#WeAreIn for driving decarbonization and digitalization. As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener. Are you in? We are on a journey to create the best Infineon for everyone. This means we embrace diversity and inclusion and welcome everyone for who they are. At Infineon, we offer a working environment characterized by trust, openness, respect and tolerance and are committed to give all applicants and employees equal opportunities. We base our recruiting decisions on the applicant´s experience and skills. Learn more about our various contact channels.
Key responsibilities in your new role
- Drive Infineon’s growth in India by building a strong startup, university, and system design house ecosystem .
- Enable early adoption of Infineon technologies and accelerate design-ins, pipeline, and market expansion across Consumer, Industrial, Energy and IoT segments.
- Key G2M Objectives Build ecosystem-led demand and pipeline
- Expand reach in emerging segments via startups & academia Accelerate design wins via design houses Strengthen Infineon’s innovation-led brand positioning
Responsibilities
- Define and execute India ecosystem strategy across startups, universities, and design houses
- Build structured engagement and partnership models Startup Engagement
- Lead startup programs (incubation, co-innovation, GTM partnerships)
- Drive design-ins and joint solutions with high-growth startups University Partnerships
- Develop collaboration for labs, hackathons,
- Define collaborative Industry projects Design House Enablement
- Engage and enable design houses/ODMs to scale adoption
- Influence reference designs and platform choices
- Develop joint segment specific G2M Go-to-Market Execution
- Run integrated G2M programs with partners
- Drive campaigns, developer outreach, and co-marketing initiatives Cross-Functional Alignment
- Collaborate with sales, marketing, regional & HQ partnership functions
Performance Metrics
- Partner-driven pipeline & revenue
- Design-ins/design-wins from ecosystem
- Startup and university engagement impact
Your Profile
- Bachelor in Electronics/Electrical Engineering,
- ~10 years in partnerships, ecosystem, or marketing or Application roles
- Strong exposure to startups, academia, and design houses
- Semiconductor / electronics domain preferred
- Proven G2M execution and stakeholder management skills
Success Profile
- Infineon recognized as a preferred innovation partner in India Contact: www.linkedin.com/in/umesh-bamrule-05502320a
Your Role
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