Brand Experience Manager (m/f/d)

As SeniorBrand Experience Manager, you will own the end-to-end customer and brand experience across all touchpoints, online and offline. Your focus is to map and elevate the customer journey, shape unboxing and product experience, and turn customer insight into segmentation and decisions that keep Yepoda consistent, desirable, and loved at every interaction.

• Own the end-to-end customer journey across channels, identifying and resolving friction points through data, surveys, and feedback
• Partner with Marketing, Website, and CRM to personalize digital experiences at scale
• Lead the unboxing and product experience — packaging, inserts, merchandise — partnering with Creative and Product Development on new launches, artwork approvals, and regulatory compliance across markets
• Build data-driven customer segmentation and personas with CRM and Data teams to power tailored journeys
• Own Voice of Customer efforts (reviews, surveys, social listening, support) and the brand perception/awareness studies, turning insights into dashboards and recommendations
• Track CX and brand health KPIs (NPS, repurchase rate, churn, Brand Health Index)
• Guard brand consistency across tone, visuals, and copy; own the Brand Book and ensure correct use of sustainability certifications (B Corp, 1% for the Planet)
• Mentor junior team members on tools, processes, and onboarding
• Manage cross-functional brand projects (e.g. Advent Calendar, Holiday Boxes, Sephora editions) from concept to launch

• 5+ experience in CX, brand marketing, or customer insights, ideally within beauty, lifestyle, or consumer brands.
• Proven ability to translate data and customer feedback into actionable strategy and measurable outcomes.
• Experience managing cross-functional projects across marketing, product, creative, and operations.
• Comfortable owning segmentation, journey mapping, and CX reporting end-to-end.
• Some experience coaching or mentoring junior team members.
• Highly organised, analytical, and detail-oriented, with strong project management skills across parallel workstreams.
• Collaborative, calm, and adaptable in a fast-moving scale-up environment.
• Fluent in English; additional European languages (e.g. German, French, Spanish, or Italian) are a plus.
• Experience working closely with packaging design and production teams is a strong plus. We offer What We Offer

• Dynamic Environment: The opportunity to work in a start-up environment surrounded by a passionate and dedicated team.
• Accelerate Your Career: Take on responsibility from day 1, with room for professional growth and advancement as the company continues to expand.
• Inspiring Workspace: Located in the heart of Berlin's Prenzlauer Berg, a dog-friendly office, with free drinks and snacks.
• Hybrid Working: We understand that sometimes you get more stuff done from home and need a change of scenery.
• We Value Diversity: We seek to build an inclusive workplace that welcomes people from all different backgrounds. A welcoming, international, dedicated team with flat hierarchies and trust by default.
• Employee Discounts: You’ll get to enjoy the Yepoda products at a discount and share it with friends and family to keep your glow going!
• Unique Add Ons: A monthly benefits budget that's yours to spend. Through the Probonio app you pick what actually fits your lifestyle.

At Yepoda we are dedicated to providing equal employment opportunities to all individuals, regardless of race, color, ethnicity, ancestry, religion, national origin, citizenship, gender, gender identity or expression, sexual orientation, age, marital status, parental status, disability, or any other status protected by applicable law.