Employee Experience & Employer Branding Manager (m/f/d)

Your tasks Key Responsibilities

• Employer Positioning & Recruitment Marketing: Concept, execute, and continually optimize multi-channel recruitment marketing campaigns across social media, careers platforms, and external touchpoints to attract top talent for DocMorris.
• Internal Communications (People topics) & Project Roll-outs: Design and execute structured communication strategies for key business initiatives (People), system implementations, and change processes to drive clarity, alignment, and adoption across the organization.
• Intranet & Career Page Strategy & Governance: Own the functional structure, content strategy, editorial planning, and continuous user-experience improvement of the DocMorris Intranet and various Career Pages.
• Engagement: Champion and embed the DocMorris culture principles into everyday internal communications; concept internal events, campaigns, and cultural touchpoints like #one_docmorris that build community, reinforce our culture principles, and elevate the overall employee experience.
• Advanced AI Workflows & Tooling: Design and implement team-wide AI-driven workflows , create tailored brand models and prompt libraries, establish clear guidelines for ethical AI usage across Employer Branding and Communications, and pilot next-generation AI marketing tools to optimize productivity and innovation for your area of responsibility and expertise.
• Content Creation & Storytelling: Produce high-quality written, visual, and multimedia assets for both internal news channels and external candidate channels (incl Social Media channels), setting high creative and tone-of-voice standards.
• Stakeholder Advisory & Cross-Functional Partnering: Partner closely with People teams, IT, Marketing, External Partners and leadership to capture internal success stories, advise leadership on internal communication best practices, and support departmental announcements.
• Data-Driven Performance & Reporting: Support the establishment of key performance indicators (KPIs), for both internal communications reach and employer branding campaign effectiveness to continually refine strategy.

• Degree in Communications, Marketing, Media Studies, Business Administration with a focus on People/HR or Marketing, or equivalent practical experience.
• Proven experience in Employer Branding, Recruitment Marketing, or Corporate/Internal Communications (with advanced-level scope expected for leading complex change initiatives, AI integrations, and Intranet governance).
• Demonstrated expertise in managing modern Intranet platforms, content management systems, editorial calendars, and cultural engagement programs.
• Solid track record of planning and executing communication streams for corporate project roll-outs and change management initiatives.
• Hands-on proficiency with modern content creation tools, multimedia platforms, and advanced generative AI applications (prompt engineering, AI workflow design, and ethical usage guidelines).
• Excellent editorial, storytelling, Design knowledge and copywriting skills tailored to diverse audience personas.
• Strong stakeholder management skills with a proactive, structured, and hands-on operational approach.
• Fluent in English and German (both written and spoken); Dutch is a plus.

Our Benefits

• Company pension scheme with attractive employer contributions
• 30 days of holiday
• Opportunity to participate in the employee participation program (stock options)
• Commuting cost reimbursement
• Training opportunities and regular development meetings
• Access to eLearning platforms such as LinkedIn Learning
• Shopping discounts through Corporate Benefits
• Great employee events and annual company celebrations
• Feel good working environment with air-conditioned, bright offices and ergonomically equipped workstations with modern technical equipment
• Flexible working hours and home office options
• At our locations in Heerlen and Aachen, either a German or Dutch employment contract may apply. We will inform you during the selection process about the type of contract and the associated benefits.