Job-Nr. 28292375

Digital Marketing Specialist (all genders)

TSE Systems GmbH vor 3 Wochen

VollzeitHybrid

StandortBerlin, Berlin

Develop and implement a comprehensive SEO strategy to increase organic visibility.
Create images, graphics, and visual content for websites, social media channels, and marketing materials using AI image generation tools, Adobe Illustrator, and Canva.
Optimize content for Answer Engines and AI-powered search systems (AEO), ensuring visibility in ChatGPT, Perplexity, Google AI Overviews, and similar platforms.
Plan and execute email marketing campaigns (newsletters, lead nurturing, product announcements), including audience segmentation and performance analysis.
Manage and strategically expand social media channels.
Create target-group-oriented B2B content (blog articles, white papers, case studies, social media posts) throughout the customer journey.
Continuously analyze website, SEO, and campaign KPIs (e.g., Google Analytics, Search Console) and derive optimization measures.
Maintain and further develop the company website and product pages in collaboration with the marketing team.
Support the planning of international trade fairs and events, including related digital communications.

Several years of professional experience in digital B2B marketing with a proven track record of growing B2B products and brands.
Strong hands-on experience in both technical and content-focused SEO; experience with Answer Engine Optimization (AEO) is a plus.
Solid experience in designing and executing email marketing campaigns (e.g., HubSpot).
Practical experience creating images and graphics with AI tools, as well as managing social media channels for B2B audiences.
Fluent English, both written and spoken; German language skills are advantageous.
Proficiency with CMS platforms (e.g., WordPress), analytics tools (Google Analytics, Search Console, social media analytics), Adobe Illustrator, Canva, and common SEO/marketing tools (e.g., SEMrush, Ahrefs, Screaming Frog). Experience with HubSpot is an advantage.
Ideally, knowledge of the Life Sciences B2B market or a comparable technical/scientific B2B environment.
Strong analytical thinking, creativity, self-motivation, structured and independent working style, and strong teamwork skills. We offer

Attractive compensation package and additional benefits such as subsidized public transportation monthly tickets.
Hybrid working model (40% remote).
Collaborative work environment with an open culture where employees are valued and heard.
Learning and development opportunities to support your personal and professional growth.
A responsible and diverse role with exciting challenges.
Flat hierarchies, short decision-making processes, and a supportive, collegial atmosphere.
Deep industry expertise.
Global presence – with more than 1,000 customers worldwide, we have established a truly global network.