Head of Digital Marketing (m/f/d)

Marketing Strategy & Budget: Take full ownership of shaping the marketing strategy and guide the end-to-end budget allocation for our brands Pincamp and ANWB Camping.

• Team Leadership: Lead, mentor, and empower the digital marketing team (currently 9 team members) to foster growth and high performance.
• Performance Marketing: Expand and refine performance marketing channels with a strong focus on AI-driven automation.
• Retention & Owned Channels: Further develop our customer retention strategy and scale our owned channels to build lasting customer relationships.
• Brand Marketing & Shareholder Alignment: Execute brand marketing initiatives in close collaboration with our shareholders (ADAC, ANWB, TCS).
• MarTech & Analytics: Develop and enhance the marketing technology stack, including digital analytics and performance steering frameworks.
• Agency Management: Build and manage strong, collaborative partnerships with external agencies.

Experience:6+ years of relevant professional experience in digital marketing, paired with proven experience in guiding and supporting teams.

• Budget Management: Strong background in managing and optimizing 7-figure marketing budgets.
• Channel Expertise: Proficient in steering SEO and performance channels, with strong expertise in developing and implementing engaging CRM strategies.
• Analytical & Technical Mindset: Deep understanding of web tracking and attribution, with a clear vision of how automation and AI can elevate marketing operations.
• Communication: Ability to connect with people, break down complex topics, and present or negotiate comfortably in both German and English (minimum C1 level).
• Bonus Skill: Fluent in Dutch? Even better! Collaborating with our ANWB colleagues in the Netherlands will be a regular highlight of your role.

What we offer

• A good mix of agile start-up and grown professional structures
• Flexible working hours, home office, work abroad, hybrid working
• An appreciative work culture and atmosphere in an international team
• Best hardware of your choice, modern tools
• Modern office in the heart of Berlin with excellent public transport connections and a rooftop terrace for fresh air and sun-bathing
• Regular feedback as well as internal and external training, e.g. at our PiNCAMP Academy
• Health promotion, e.g. through subsidies for Urban Sports Club or ergonomic workstations, free fruit, vegetables and muesli
• 30 vacation days
• A camper for your short trip or vacation
• Regular company parties and events
• Various employee discounts, e.g. Travel Industry Card