Head of Marketing & CVC (m/w/d)

Drive revenue growth through the direct sale and promotion of Global Blue’s marketing portfolio, including Digital, Print, Consulting, and Brand Visibility solutions, while contributing to turnover objectives and performance targets.

• Partner closely with Sales teams by providing coaching, participating in customer meetings, and directly managing strategic marketing accounts through a consultative, value-driven approach.
• Design, coordinate, and execute standard and bespoke digital marketing campaigns, collaborating with central Media teams to optimise media and print distribution activities.
• Identify, develop, and manage strategic partnerships with shopping centres, retail associations, tourism organisations, hospitality partners, and other ecosystem stakeholders to generate new commercial opportunities.
• Manage marketing tools and platforms, including the marketing products booking system, while monitoring marketing product, advertising, and promotional budgets with clear governance and reporting.
• Conduct market intelligence, competitive benchmarking, and performance analysis to support positioning, product development, and go-to-market strategies.
• Ensure brand consistency across all communications and oversee the implementation and maintenance of in-store sales and marketing materials.
• Support Sales and Refunding teams with compelling sales presentations, training programmes, and locally adapted tools, ensuring consistent knowledge transfer and market readiness.
• Lead internal and external communication initiatives, ensuring effective stakeholder engagement and establishing continuous feedback loops with Product teams to drive innovation and service improvement.
• Monitor and analyse campaign performance, generating actionable recommendations to maximise marketing effectiveness and customer value.

You are a collaborative team player with experience working in international and multicultural environments, ideally with initial people leadership or mentoring experience.

• You possess strong commercial acumen and consultative selling capabilities, with a focus on understanding customer needs and delivering value-based solutions.
• You demonstrate advanced analytical skills and business intelligence capabilities, including strong proficiency in Excel and data interpretation.
• You have solid knowledge of CRM platforms, lead generation, customer nurturing processes, email marketing, and loyalty programmes.
• You are an excellent communicator and presenter, capable of transforming complex information into clear, persuasive narratives.
• You have a strong understanding of digital marketing and online media solutions.
• You are highly organised, proactive, and capable of managing multiple stakeholders and projects simultaneously.
• You are a native German speaker, fluent in English and comfortable working within a matrix organisation.

We offer

• A role in a fast-growing, international company
• Opportunities for professional development and career growth
• A multicultural workplace, collaborating with colleagues worldwide
• Inspiring team members and a dynamic, forward-thinking culture
• A range of employee benefits, including:
• Employee referral program
• Team-building activities and events
• Annual Christmas Party and more

We foster career growth through internal mobility, embrace an Agile Working Model, and prioritise work-life balance. Committed to sustainability, we focus on creating positive impacts for employees, clients, and communities. Guided by our 5 Ways of Working, we value client satisfaction, collaboration, innovation, and shared success.