Head of Marketing (m/f/d)

Your responsibilities at Nesto

• Demand gen & marketing strategy: you build out Nesto's marketing flywheel, set KPIs, and run our ABM, SEO, and LinkedIn Ads programs
• Lead product marketing: you own product positioning and messaging, and act as the connective tissue between Sales and Product/Engineering
• Build our content engine: you stand up blog, newsletter, whitepapers and PR/corporate communications
• Shape our brand: Help refineour ICP and build a clear, consistent messaging framework
• Own pricing & packaging: you translate our good/better/best structure into market-facing packaging that clearly communicates our unique value and differentiates us from competition
• Enable our sales team: you build the content and tools Account Executives need as the sales team scales rapidly
• Drive customer marketing: you develop case studies, references and retention/expansion messaging
• Own events & visibility: you lead our events strategy and define how we invest in trade shows, associations, local marketing etc.
• Support international expansion: you contribute market entry and follow-on analyses as we expand across Europe

We are successful if in the first year we have...

• Built a functioning demand gen engine that drives high quality MQLs.
• Established clear product positioning, with marketing tightly connected to Sales and Product.
• Stood up a functioning content engine (blog, newsletter, whitepapers, PR) producing consistently.
• Defined our ICP with a messaging framework adopted across the company.
• Delivered clear pricing and packaging that positions us for simpler sales cycles.
• Equipped our sales team with enablement materials supporting rapid sales team growth and efficient ramping.
• Established a repeatable customer marketing motion that drives engagement and upsell.
• Built a trade show and events process that supports our brand and field sales team.
• Laid a clear international expansion playbook

You’re in the right place if...

• You're a great fit if you not only master marketing but can inspire people and want to actively shape our company.
• You take ownership and stand by decisions, even when they're uncomfortable.
• You enjoy building from scratch and connecting the dots between product, sales and customers.
• You bring passion, energy, and positive persistence. Your experience
• Track record building and scaling B2B SaaS marketing functions, ideally in hospitality, restaurant tech or another vertical SaaS category.
• 5-8+ years of experience in marketing, including time in marketing leadership roles
• Experience leading marketing teams while also building marketing functions yourself
• Strong product marketing background, with the ability to translate a complex AI-driven product into clear, compelling positioning.
• Experience building brand and content
• Comfortable building positioning, content and enablement materials personally
• Experience operating in the DACH market strongly preferred.
• Fluent in German and business-level English
• Experience using AI tools in marketing We are successful in the first year if we have…

Our benefits appeal to you:

• look forward to trust-based vacation, flexible working hours in a modern office building, and the option to work remotely
• You want to experience a company culture built on trust: we pull together as one and give each other the benefit of the doubt. We don't look for mistakes – we look for solutions and celebrate each other's successes
• You're ready to take responsibility: as a motivated team member at Nesto, you can shape our marketing function from the ground up and achieve great things for our colleagues together as a team

What this role is NOT Not a campaign executor waiting for a brief. You won't just run ads and measure CTRs. You'll own product positioning, pricing, sales enablement, and brand - the full spectrum of what makes marketing a growth engine in a scaling SaaS company. Not a role with a ready-made playbook. You're not stepping into an established marketing team with existing processes. You'll build the entire function from scratch - strategy, content engine, demand gen, events - with direct access to the CEO and real ownership over the outcome. Not a silo between Sales and Product. If you see marketing as a department that works in isolation, this isn't for you. You'll be the connective tissue between Product, Sales, and customers - translating a complex AI product into clear positioning that actually moves deals forward.