Job-Nr. 69026411

Healthcare Marketing Manager (m/w/d)

Medicana Berlin Campus Jüdishes Krankenhaus vor 1 Wochen

Vollzeit

StandortBerlin, Berlin

Formulating and executing the company's annual marketing and communication strategy,
Conducting activities aimed at brand positioning and increasing brand awareness,
Being actively involved and present in the field,
Planning and implementing marketing campaigns and analyzing their results,
Creating marketing projects for patient acquisition and improving the patient experience,
Developing marketing strategies tailored to local and international patient segments,
Preparing content and campaigns to promote the hospital's physicians, clinics, and healthcare services,
Preparing the marketing budget and tracking it effectively,
Analyzing competitor hospitals, market trends, and patient expectations,
Determining KPIs for marketing activities, reporting them, and presenting them to the management.

Bachelor's degree in Marketing, Public Relations, Communications, Business Administration, or related fields,
Preferably at least 5 years of experience in marketing and communications within the healthcare sector,
Experienced in digital marketing and social media management,
Knowledgeable in brand management, campaign management, and content development,
Strong analytical thinking and reporting skills,
Advanced project management and organizational skills,
Strong communication and representation capabilities,
Proficient in MS Office programs,
Fluent in German and Turkish; knowledge of English is an asset,
Team player, result-oriented, and proactive.