Team Lead Marketing Europe Central (m/f/d)

Your Responsibilities

As Team Lead Marketing Europe Central (m/f/d), you’ll directly shape our presence across the DACH and Eastern European regions. Your focus will be on driving impactful marketing initiatives and enabling both channel and direct business growth, while building a strong and motivated regional team. You’ll collaborate closely with key stakeholders, ensuring our marketing aligns with company goals and advances DocuWare’s market leadership. Your responsibilities will include:

• Design and roll out integrated marketing plans tailored to the needs of the Central region, harmonizing global and regional priorities.
• Boost DocuWare’s visibility and demand, empowering Sales and partners to reach ambitious goals through targeted campaigns and initiatives.
• Spearhead demand generation, channel marketing, and campaign strategies to support every stage of the customer journey.
• Regularly evaluate and refine marketing activities to maximize their impact, efficiency, and ROI.
• Spot market trends and translate them into actionable strategies that fuel both short- and long-term business success.
• Localize global marketing content and campaigns, developing resources that resonate with markets in the Central region.
• Ensure consistent messaging and engagement across online and offline channels to effectively reach your audiences.
• Foster close collaboration with Sales, partner management, and corporate marketing for seamless execution and alignment.
• Inspire and guide your team, providing clear direction, support, and opportunities for development and continuous improvement.
• Monitor and report on campaign and team performance to enable data-driven decisions and further optimization.

• A background in B2B marketing, especially within software, technology, or similarly dynamic sectors. As well as proven capabilities in leading and inspiring marketing teams, fostering collaboration and professional growth.
• Academic background in business, marketing, or a related discipline, or equivalent professional experience.
• Solid hands-on expertise in digital and performance marketing, including content creation, webinars, and asset production.
• Experience translating strategic objectives into effective, actionable projects and campaigns - especially in complex channel or partner-driven business models.
• Strong project management skills, confident using tools such as Jira, HubSpot, MS Dynamics, Power BI, SEO platforms, and AI solutions to boost productivity and results.
• Adept at navigating priorities, managing multiple tasks, and sustaining focus on KPIs and outcomes.
• A problem-solving mindset, resilience in a fast-paced environment, and a can-do, optimistic approach.
• Team spirit and clear communication skills, enabling seamless collaboration across functions and cultures.
• Fluent German and English language skills complete your profile.

What we can offer

There are many great reasons to join DocuWare - our company culture is only one of them. As part of the DocuWare team, you will benefit from many advantages:

• Globally distributed, international teams: You will find our teams working in Germering, New York, Sofia or other worldwide locations.
• Flexible work location and hours: You work hybrid - on the road or in our modern office - and you have the flexibility to arrange your own working hours.
• Individual support: After an intensive induction, you will receive regular training tailored to your needs (e.g. conferences internal team building measures).
• Well-earned rest: 35 vacation days per year, sport offerings, massages, a football table and a relaxing lounge area.
• Mental health support: With our employee assistance program you have free and confidential access to resources and support for your well-being and stress management at any time.
• Healthy food: Together we enjoy Fairtrade coffee with organic milk or oat milk, snacks and fresh fruit - all free of charge - as well as subsidized lunch from the Foodji fridge.
• Free Tuesday Lunch: Every Tuesday, enjoy a complimentary and varied lunch.
• Good accessibility: Choose how you would like to come to the office with a leased e-bike, by train or via highways A96/A99 (you can charge your e-car on site for free).
• Team spirit: Regular employee and team events (virtual or on-site) ensure excellent collaboration with colleagues around the world.
• Sustainability and social commitment: DocuWare stands for paperless work and supports volunteer organizations and local sports clubs.
• Planning for your future: DocuWare subsidizes your company pension plan!
• We offer a stable job with a well established and growing company.
• Unique benefits: Choose one of three great options (Bonago, E-Gym or subsidized Deutschlandticket) to suit your needs.
• We only use the latest technologies - find out more on Stackshare.
• Up to 30 Days Work from Abroad: Experience international opportunities and broaden your horizons.
• Family First: Preferential registration in our selected daycare center in Germering (no guarantee).
• Buddy Program: You'll be paired with a buddy, who will support you during your onboarding and offer valuable tips.