Assistant Manager (m/f/d)

• Support the Store Manager in achieving sales targets, margin and KPI objectives through active leadership on the shop floor.
• Deliver exceptional customer service by coaching the team to create personalised, memorable shopping experiences and build long‑term customer loyalty.
• Supervise daily store operations including opening and closing procedures, cash handling, stock management and visual merchandising standards.
• Drive team performance by providing regular feedback, training and development; assist with rotas and ensure adequate cover for peak trading periods.
• Maintain health, safety and security procedures, supporting loss‑prevention initiatives and ensuring compliance with company policies.
• Analyse sales data and customer feedback to identify opportunities for improvement and communicate insights to store management and head office teams.
• Lead by example in product knowledge, visual standards and Fred Perry brand values to inspire the team and represent the brand positively in the community.
• Manage customer queries and complaints professionally, using the returns and refund policy to strengthen relationships and protect the brand reputation.

• Proven retail supervisor or assistant management experience, ideally within fashion
• Excellent communication and interpersonal skills with the ability to motivate and develop a diverse team
• Strong commercial awareness and numeracy, with experience of working to sales targets and KPIs.
• Organised, decisive and able to prioritise tasks in a fast‑paced retail setting
• Confident in using EPOS systems and basic reporting tools; competent with Microsoft Office or similar
• Positive, enthusiastic approach to the Fred Perry brand and its community, and willingness to learn and adapt.
• Flexibility to work retail hours including weekends and bank holidays as required.

The Assistant Manager role is a senior retail position that supports the Store Manager in delivering outstanding commercial and customer outcomes. You will help lead a passionate team, drive sales and operational excellence, and act as a visible ambassador for the Fred Perry brand in‑store and in the local community.