Job-Nr. 68059009
IW
CRO Manager (all genders)
Innocean Worldwide Europe GmbH vor 1 Wochen
VollzeitHybrid
StandortFrankfurt am Main, Hessen
- Audit digital properties (websites, landing pages, CEJ flows) to identify conversion bottlenecks.
- Design, run, and analyze A/B and multivariate tests to improve conversion rates.
- Translate data insights (GA4, Adobe Analytics, Contentsquare, etc.) into actionable recommendations.
- Collaborate with UX/UI Designers and Developers to implement and test improvements.
- Develop and maintain hypotheses-driven optimization roadmaps.
- Build dashboards and reports for stakeholders to track KPIs (CRO, funnel metrics, bounce rates, retention, etc.).
- Advise marketing and product teams on best practices in personalization, targeting, and segmentation.
- Stay updated with industry trends, CRO tools (Dynamic Yield), and emerging best practices.
- 5–7+ years of experience in CRO, digital analytics, or performance marketing.
- Strong knowledge of digital analytics platforms (GA4, Adobe Analytics, Contentsquare, Hotjar, etc.).
- Proven track record of designing and executing A/B and multivariate tests.
- Familiarity with testing and personalization tools (Dynamic Yield, Optimizely, VWO, Google Optimize, Adobe Target, Kameleoon)
- Solid understanding of UX principles, customer journeys, and funnel analysis.
- Ability to translate data into insights and present them clearly to stakeholders.
- Experience with tag management (GTM) and experimentation frameworks.
- Knowledge of HTML/CSS/JavaScript for testing implementation is a plus.
- Strong stakeholder management and consulting skills.
What we offer you:
- An international and inclusive working environment with colleagues from different countries and professional backgrounds.
- Meal Vouchers: Enjoy subsidized lunches with our meal voucher program.
- Hybrid Work Flexibility: Work from home on Mondays and Fridays and up to 10 days’ remote work abroad opportunity every year
- Pet-Friendly Office: Bring your furry companions to work — we’re happy to have them!
- Modern Workspace: Ergonomic setups and top-tier infrastructure to help you do your best work.
- Wellness & Perks: Access to the corporate benefits platform with exclusive offers to support the physical and mental health of our employees
As a CRO Manager, you will be responsible for analyzing user behavior, identifying conversion barriers, and driving data-informed optimization strategies. This role bridges analytics, UX, and marketing to maximize digital performance across web and e-commerce platforms.
Über den Arbeitgeber
IW
Innocean Worldwide Europe GmbH
Unternehmen · Frankfurt am Main
9
offene Stellen
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