Team Lead, CRM Campaigns (m/f/d)

• Lead the CRM Campaigns team.
• Line-manage the team: 1:1s, development, performance, hiring, and how work is prioritised.
• Own the newsletter and campaign program.
• Set the plan and calendar across 20+ shops and many brands, what goes out, to whom and when, and stay hands-on setting campaigns up yourself.
• Own discounts and deals.
• Plan the deal and discount calendar and the commercial logic behind it.
• Own the creative.
• Drive the concept and creative quality of campaigns, not just the mechanics.
• Own the numbers.
• Carry the channel's targets of revenue, margin and profit, and steer the program, testing and measuring, to hit them.
• Put AI at the center.
• Use agentic AI to build and scale campaigns faster, and raise the whole team's AI capability. Why this role

• Typically 5+ years incl. leading a team Requirements What we genuinely need. Short list on purpose. Must have
• Typically 5+ years in CRM, email or campaign marketing.
• Including owning a newsletter or campaign program you can talk through with real numbers.
• People-leadership experience.
• You have run a team, held 1:1s, developed people, and owned what they ship.
• Hands-on command of a CRM/ESP platform.
• Emarsys, Iterable, Braze, CleverTap or similar. You build campaigns yourself, not only brief them.
• Hands-on, demonstrable experience with agentic AI.
• Workflows you have actually built and run, not just general familiarity with AI tools.
• Comfort owning commercial targets.
• You reason from core business metrics: revenue, margin and profit.
• A creative eye for campaigns.
• Balanced with the rigor to test and measure.
• Working-level English and CET overlap.
• For daily work with European colleagues, plus openness to occasional travel to meet the team.
• Nice to have
• Multi-brand or multi-market CRM at scale.
• Running campaigns across many shops or markets.
• Multichannel experience.
• Email, SMS, push, WhatsApp and similar.
• Who we are looking for
• Two short lists. The second one is on purpose: it makes the first more credible, and saves us both time.

You will thrive here if

• You have owned a newsletter or campaign program and led the team that shipped it.
• You are hands-on, happy to build campaigns yourself, not only direct them.
• You think commercially: revenue, margin and profit, not just opens and clicks.
• You use AI to do more, faster, and want to raise a team's craft with it.
• Probably not a fit if
• You want a pure individual-contributor or deep-expertise seat with no people management.
• You want to stay purely strategic and hand execution to someone else.
• You would rather not carry commercial targets or accountability for a team.
• Time-zone overlap with European colleagues does not work for you.
• We offer
• Location
• Cologne, Germany
• On-site
• Team
• CRM Campaigns
• reporting to the Head of CRM
• Scope
• Newsletters & campaigns
• deals · creative · the numbers
• Hours
• CET overlap (required)
• European core hours
• Side by side, no surprises.
• What we offer
• We are open about pay. We do not publish a band for this location; you get the number and the full structure in the recruiter call.

• Real ownership the newsletter and campaigns lead seat: program, team and numbers
• Modern CRM + AI stack Emarsys + agentic AI
• International exposure globally distributed teams
• Local benefits health coverage, paid leave and local perks How we hire

Lead the team behind our newsletters and campaigns to millions of customers across 20+ online shops. You own the campaign program, the deals and the creative, carry the revenue and margin targets, and use AI to build and scale it all faster. A hands-on leadership seat. The role in detail What you will do, and what we need from you. What you will do Day-to-day, week-to-week. Real work, not job-description boilerplate.