Technical CRM Specialist (m/w/d)

• Build and maintain automation flows. Set up, QA and troubleshoot lifecycle flows — welcome, abandoned cart, post-purchase, win-back — so they trigger correctly across shops.
• Build and adapt email templates and blocks. Create and modify reusable email blocks and templates (HTML/CSS) — from quick block tweaks the CRM managers ask for, to the occasional new block, to significant variations of existing ones.
• Be the technical partner to the CRM team. Turn the marketers' requests into working templates, dynamic content and segmentation logic, and unblock them when something breaks.
• Own integrations and data feeds. Connect the CRM platform to shop, order and product data via APIs and connectors; keep the sync clean and monitored. Guard deliverability. Manage sender reputation, authentication (SPF/DKIM/DMARC), list hygiene and bounce handling so campaigns actually land.
• Put agentic AI to work. Use agentic AI hands-on to speed up how you build, QA and document flows, integrations and templates.
• Monitor and alert. Set up checks so a broken flow is caught by you, not by a customer.
• The technical backbone
• You anchor the systems side of the CRM team, working hand in hand with lifecycle, brand and data colleagues across our offices.
• Backbone role
• Tooling
• The stack you'd own
• Emarsys as the core platform, connected to shop, order and product data via APIs. Agentic AI is part of the daily toolkit — for building, QA and documentation — and you shape what gets added next.
• Experience
• Typically 3+ years
• CRM / marketing ops
• Requirements
• What we genuinely need. Short list on purpose.
• Must have

• Typically 3+ years in CRM/email operations or marketing technology.
• Hands-on with a CRM/ESP platform — Emarsys, Iterable, Braze or CleverTap (or a similar enterprise platform; they work in much the same way).
• SQL — you can query and shape the data behind your flows and segments yourself.
• Hands-on, demonstrable experience with agentic AI — workflows you've actually built and run, not just general familiarity with AI tools.
• Comfortable with APIs, webhooks and data mapping — you can read a payload and know what's wrong.
• Working knowledge of email deliverability (authentication, reputation, list hygiene).
• Reliable daily overlap with European (CET) hours — our CRM team sits in Riga and Cologne.
• Working-level English for a globally distributed team.
• Nice to have
• Extra fluency hand-coding HTML/CSS email templates — the basics here are learnable and AI-assisted on the job.
• Experience across multiple shops/brands or high message volume.
• Who we're looking for
• Two short lists. The "probably not a fit" column is on purpose — it makes the first column more credible, and saves both of us time.
• Sounds like you?
• You like it when systems just work — and you’re the reason they do.
• You can debug a broken flow calmly and trace it to root cause.
• You enjoy being the bridge between marketers and data.
• You document what you build so the next person isn’t stuck.
• Probably not a fit if…
• You want to own campaign strategy and creative — this is the technical/ops side.
• You’d rather work in one tidy system than wrangle many shops and integrations.
• You prefer clearly-scoped tickets over owning reliability end-to-end.
• What we offer
• Location
• Cologne, Germany
• Fulltime · Onsite
• Team
• CRM / Lifecycle
• reporting into CRM leadership
• Scope
• Systems & integrations
• 20+ shops
• Hours
• Overlap with CET
• Riga & Cologne core hours
• Start date
• Flexible
• around your notice period
• Side by side, no surprises.
• Emarsys | APIs | Agentic AI

A competitive salary per month, plus a benefits package that includes:

• Modern CRM stack — Emarsys + integrations
• International exposure — globally distributed teams
• Latest tooling — including internal AI tools
• Local benefits — Health coverage, paid leave & local perks

The role in detail What you'll do, and what we need from you. What you will do Day-to-day, week-to-week. Real work, not job-description boilerplate.