CRM Specialist, AI-first (m/w/d)

• Produce newsletters, hands-on. From day one you build and ship regular newsletters end-to-end — this is a working production seat, not only an AI layer on top.
• Generate content at scale. Use AI to draft and adapt campaign copy across shops, languages and segments — with a human reviewing the last mile.
• Sharpen segmentation. Apply AI and predictive approaches to find the right customers — churn risk, next-best-offer, lifetime value.
• Personalize the message. Build dynamic, AI-assisted personalization into lifecycle flows.
• Automate the busywork. Turn repetitive CRM tasks into AI-assisted workflows the team can reuse.
• Set the standard. Document prompts, guardrails and what works, so AI use spreads across the team safely.

• Typically 2–4 years
• CRM with hands-on AI use Requirements What we genuinely need. Short list on purpose. Must have Typically 2–4 years in CRM, lifecycle or email marketing.
• Hands-on, demonstrable experience with agentic AI in a marketing context — content generation, segmentation or automation workflows you've actually built and shipped, not just general familiarity with AI tools.
• Comfortable with a CRM/ESP platform (Emarsys, Iterable, Braze, CleverTap or similar).
• Able to judge AI output critically — you know when it’s good enough and when it isn’t.
• Working-level English for a globally distributed team. Nice to have
• Deeper prompt-engineering craft, or a track record standardizing AI-assisted workflows for a team.
• Basic data skills (SQL, spreadsheets) for segmentation. Who we're looking for Two short lists. The "probably not a fit" column is on purpose — it makes the first column more credible, and saves both of us time. Sounds like you?
• You’ve already used AI to do real marketing work, not just experimented.
• You like being the person who introduces a new capability to a team.
• You’re pragmatic — output that ships beats a clever demo.
• You keep a human in the loop and can explain why.
• Probably not a fit if…
• You want a mature AI setup to plug into — here you’re building it.
• You treat AI output as final without review — we keep humans on the last mile.
• You’d rather run classic campaigns than push into new methods.
• Time-zone overlap with European colleagues doesn’t work for you.
• What we offer
• Location
• Cologne, Germany
• Fulltime · Onsite
• Team
• CRM / Lifecycle
• reporting into CRM leadership
• Scope
• AI-first CRM manager
• newsletters · content · segments
• Hours
• Overlap with CET
• Riga & Cologne core hours
• Start date
• Flexible
• around your notice period
• Side by side, no surprises.
• Emarsys | Agentic AI | Your call

A competitive salary per month, plus a benefits package that includes:

• Build something new — AI capability from the ground up
• Modern AI + CRM stack — internal AI tools + Emarsys
• International exposure — globally distributed teams
• Local benefits — Health coverage, paid leave & local perks
• How we hire
• Four steps. About three weeks. No surprises. We tell you who you'll meet, what they'll ask, and roughly how long each step takes.
• 1
• Day 1–3 · Async
• You'll always know where you stand. We give written feedback at every stage — yes, even when it's a no — we never ghost, and the whole process runs in about three weeks.

The role in detail What you'll do, and what we need from you. What you will do Day-to-day, week-to-week. Real work, not job-description boilerplate.